![]() I don’t know if he ever tried bringing his idea to market, but he would like this Stella Rosa product I suspect. Specifically, Pepsi Cola – the sweeter cola. He thought that “dumbing down” wine by stripping it of vintages, making it sweet and not even naming grape varieties on the label of a 750ml bottle (the standard format for table wines) was the path to riches. I once worked with a consultant in the wine industry (he was an ex-finance exec with Kendall-Jackson FWIW) who thought that there was a fortune to be made in wines that were created and sold like cola. But first a sidebar…įront label of Stella Rosa Black, thankfully the 1917 shown is not the vintage. Market Watch, an industry analyst, estimates that sales will exceed 2 million cases this year.īut despite its traditional wine bottle and FRONT label (more on that later) is it really a wine? Or is it “just” a beverage. ![]() It has enjoyed double-digit growth almost since its inception, and its popularity shows no signs of slowing. The company has sponsored floats in the Rose Bowl, flown airplanes trailing banners down West Coast beaches, and placed a majority of its 400 billboards around the greater Los Angeles area, extolling you to “Taste the Magic” and to “Stellabrate.”Īccording to data from Nielsen, Stella Rosa is the top-selling import brand in the country. It’s an Italian import called Stella Rosa, created by the Riboli family, a wine company based not in Napa, Sonoma or in the jug wine capital of the Central Valley for that matter, but in the shadow of Dodger Stadium, in downtown Los Angeles.Įven if you haven’t tasted Stella Rosa you might be familiar with the brand. ![]() It’s not Josh or Barefoot or Coppola, or Two-Buck Chuck. The bestselling wine brand in California isn’t from California. * NV denotes a product that is not associated with a vintage ( Non- Vintage) NV* Stella Rosa Black, Asti, Piemonte, Italy ($9.99 in California – Item #804293).
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